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About Us

About us

You have come to the right place if you want to be part of our success story and have a bright future.

It all started in Burton-upon-Trent in 1990 with our first store. We now have over 900 stores and around 18,500 talented colleagues in the UK and the Republic of Ireland, offering each and every one of our seven million wonderful customers every day amazing value.

We offer thousands of quality products in-store with over 1,000 well-known brands. The majority are just £1, but as a multi price retailer, customers can enjoy competitively priced products from fresh, frozen and ambient food to health and beauty, gardening, clothing, and so much more.

Retail Week nominated us as Value Discounter of the Year in 2019, reflecting our team’s relentless focus on offering customers simplicity and amazing value.