Established in 1981 with a single store in the North West of England, the JD Group is a leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has over 4,500 stores (as at 3 August 2024) across 36 countries with a strong presence in the UK, Europe, North America and Asia Pacific.

Our vision

“Connect globally, inspire locally, empower individually”

JD seeks to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion.

Our mission

Continuously set the global standard for retail experience through best-in-class operations, connected consumer experiences and the unique delivery of the world’s most authentic brands to the market.

Our values

“Competitive, entrepreneurial, committed, ethical, team orientated”

We believe in extending our entrepreneurial and competitive spirit beyond financial performance to making the world around us a better place. We always strive to do the right thing for our colleagues, our customers and our communities. Read our latest Environment, Social and Governance Report here.